 are recognized experts in their fields, who either sell their
expert advice or perform their expert actions (or both) to complete a task on
behalf of their clients. Consultants are hired to solve problems.
With consulting, you have considerable control over the process and virtually
no control over the results. Consultants normally seek and take credit or
acclaim for work done or achievements. Consultants must maintain their
superior (expert) position and rarely form a close relationship with their clients.
Consultants rarely affect the personal improvement of their clients. |
 |
 focus on you (the client) to achieve your chosen goals.
Brand coaches are equal partners who assist you to improve and grow
your business goals. Brand coaches assist you in becoming the expert
and empowers you to take the actions necessary to achieve your goals.
You will have total control over the results you achieve through coaching,
but little, if any control over the process. All of the credit and acclaim for
results achieved is directed to you, and not the coaches. You will form a
strong confidential bond with your coach. |
